Marketing
I share cases & tactics to drive growth here.
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Marketing workflows that work in SaaS
Run marketing programs at scale by leveraging Inbound, Outbound & ABM workflows effectively
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The three paradigms of CRMs - Sales-driven, Marketing-driven, and now Customer driven
We compare the evolution of the CRM - from across Salesforce, Hubspot and new-age CRMs such as Attio
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The Ultimate Guide to B2B SaaS Metrics: Understanding ARR, ACV, and Beyond
A deep dive into the key metrics that drive B2B SaaS valuations, featuring real-world examples from Atlassian, Salesforce, and HubSpot
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Gong: Revolutionizing Revenue Operations Through AI
Gong helps RevOps teams cut through the noise, and focus on actual actionables to grow revenue
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About.com’s rebranding to DotDash – What we can learn
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Three Approaches to Marketing – Performance, Brand & Customer Engagement
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An Introduction to Digital Marketing – Part 1: Search Engine Optimisation
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Holistic Marketing